In Development
Logo and website for an on-line magazine about the developing world. Based in London, the magazine covers issues that span the globe. Their aim is to tell stories that make the stakes of development decisions vivid and concrete. In response to those goals, we designed an identity that draws on aspects of mid-century design to harken back to that period’s sense of optimism and forward thinking. Yet the website’s structure and typography are clearly rooted in our current day. The logo morphs a rectangle to a circle, creating graphic I and D shapes in the process.
The topics for the essays are vital, but not always so visual, so we provide on-going work designing the feature thumbnail images to go with each article. This adds a level of consistency—reinforcing the graphic forms from the logo throughout the site.
We also set up style guides for the editors and authors to create their own data visualizations.
