Mission Projects
Identity and website for a photography and video production company. Mary’s work is meticulous but behind the scenes—connecting top brands with creatives and ensuring that artistic visions come to fruition without any hitches. Her personal style is drawn to nature and the visual arts. Our design for the identity picks up on this precision and refinement, we chose a new sans serif font, Social, for the name and created a series of animations that organically loop at the bottom of each page. Steady and calming, the animations reflect Mary’s commitment to beauty with exactitude.
To get loops that are mechanically precise yet have a natural flow, we started by drawing with brush and ink. The sketches are a bit messy but beautiful on their own, a happy reflection of the process.