Loading . . .

An identity and website for a photo consultancy studio. The graphic for the identity needed to be bold on its own yet restrained when showing the work. The resulting S&F mark adapts itself to different visual environments by always positioning the letters in the corners, thus always providing a frame yet not overpowering the center image. The simple and strong S&F letters are combined with a softer, personable serif font for the full name and website text. The website was programmed by Wei-Hao Wang.