Design for Democracy is one of AIGA’s key strategic initiatives, started in 1998, with the mission to apply design tools and thinking to increase civic participation by making interactions between the U.S. government and its citizens more understandable, efficient, and trustworthy. The premise: good design makes your choices clear.
In the spring of 2018, the AIGA invited designers to submit visually impactful, intelligent, accessible, and non-partisan digital communications that targeted first-time voters, youth, and new immigrants. MGMT. participated in the AIGA initiative, and our two animations were chosen to be shown on the NASDAQ screen in New York City’s Times Square from May 12–20, 2018.