Identity for a brewery in downtown brooklyn. The logo mixes an industrial inspired stencil font with the SRM* colors to create a feeling that is utilitarian yet savvy, much like its neighborhood.
*What's an SRM number, you ask? It stands for a Standard Reference Method used by brewers to specify finished beer and malt color. Determination of the SRM value involves measuring the attenuation of light passing through 1 cm of beer and scaling the absorption by a constant of 12.7. There. Now you know. Drink up!